Read and review Travel Manitoba’s annual corporate reports, tourism strategies and marketing plans that influence the way we work.
Our annual report celebrates past accomplishments, and our tourism strategies and marketing plans detail where and how Travel Manitoba will spend development and marketing resources to grow Manitoba’s tourism industry.
Travel Manitoba reports on its work through our Annual Report presented at an Annual General Meeting held annually each fall.
Travel Manitoba’s vision for the tourism industry is to double annual visitor spending by 2030. The Manitoba Tourism Strategy is our roadmap, recognizing Manitoba as a must-visit four season destination and building upon the potential that tourism has to not only create heart-stirring experiences but to also bolster the economy.
Learn more about our recent accomplishments, goals for the future and where we see tourism heading in Manitoba. Read our strategies to develop northern, Francophone and Indigenous tourism throughout the province.
In collaboration with Travel Manitoba, the Government of Manitoba and the Manitoba Chambers of Commerce, the Manitoba Tourism Strategy is a guiding document that creates a new vision for tourism in the province. With support from government and the private sector, the strategy details the actions needed to increase tourism’s contribution to the provincial economy.
Read the Manitoba Tourism Strategy.
Our progress reports measure key performance indicators from the Manitoba Tourism Strategy and sub-strategies, and reports on important accomplishments that get us closer to achieving our goals.
Our marketing plans show how and where Travel Manitoba invests marketing dollars on behalf of the tourism industry.
Travel Manitoba periodically conducts surveys to better understand the impact and potential of various tourism sectors.
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