Read and review Travel Manitoba’s annual corporate reports, tourism strategies and marketing plans that influence the way we work.
What Guides our Work
Rooted in the Travel Manitoba Act, our work is guided by a comprehensive framework of policies and plans.
Delve into the details of our guiding documents below, each contributing to our vision and mission as the provincial marketing organization for Manitoba.
Vision
Manitoba is a must-visit, four season destination generating sustainable economic growth by delivering inspiring and authentic experiences in its unique urban, rural and wild settings.
Mission
Travel Manitoba will support the recovery of tourism’s contribution to the provincial economy and will stimulate long-term growth by leading the marketing of Manitoba as a tourism destination and by fostering a competitive and sustainable tourism industry.
Values
Our values are guiding principles for our work. At Travel Manitoba, we:
- Proudly celebrate the people and lands of Manitoba.
- Foster the development of our people and our industry.
- Lead with creativity and are backed by data.
- Value inclusivity and sustainability.
- Live our brand. Manitoba is at the heart of what we do.
Commitments
Travel Manitoba Act
Travel Manitoba’s work is guided by the Travel Manitoba Act with a goal to foster development, growth and diversity in the tourism industry in Manitoba.
Read the Travel Manitoba Act.
Our Accessibility Plan ensures programs, services and travel information are compliant with the Accessibility for Manitobans Act.
