New Manitoba Inspiration Guide Available!

The 2025 Inspiration Guide is now available, reaching travellers through direct mail, our Visitor Information Centre at The Forks and online. This annual publication serves as an essential trip-planning resource, highlighting iconic and bucket-list experiences, new attractions and exclusive offers from tourism partners. Designed to showcase the depth and diversity of Manitoba’s tourism industry, the guide ensures that visitors can easily find experiences that align with their interests.

The guide features insider tips, local recommendations and accessibility highlights, providing valuable information for both new and returning travellers. Tourism operators, accommodations and businesses have the opportunity to participate each year through paid partnerships, reinforcing the guide’s role as a key marketing tool for the industry.

A Cover with a Story

This year’s cover image was taken by local Instagram creator Dat Duong and captures a traveller enjoying a quiet sunrise over Lyons Lake in Whiteshell Provincial Park. The image reflects the province’s natural beauty and the immersive experiences that Manitoba offers visitors.

Beyond Print: A Digital Companion

The print edition incorporates QR codes and URLs that direct readers to additional content on travelmanitoba.com and partner websites. Content on our website is refreshed regularly, ensuring that travellers have access to the most up-to-date trip-planning resources. The guide also features photography from content creators and social media influencers who collaborate with Travel Manitoba to showcase the province through various marketing initiatives.

Strategic Distribution for Maximum Impact

The 2025 Inspiration Guide will be delivered to nearly 200,000 households across Manitoba, Saskatchewan and Northwest Ontario, with additional circulation through inserting copies in the Fargo Forum and Grand Forks Herald. Through partnerships with our Visitor Services Network, regional tourism organizations, Red River Co-op and Winnipeg public libraries, we are expanding distribution to ensure the guide reaches a wide audience.

How to Get the Guide

The 2025 Inspiration Guide is available to read online, and both personal and bulk copies can be picked up at our Visitor Centre at the Forks or for those outside of Winnipeg, ordered through our Visitor Services team at 1-204-927-7800 or contactus@travelmanitoba.com.

A French version of the guide will be available this month.