The Future of Manitoba's Tourism Workforce

Changes in employee expectations are affecting the tourism sector.

We wanted to better understand the needs of the tourism industry when it comes to recruitment and retention. What we discovered is a significant skills gap in the upcoming workforce as well as barriers that prevent people from considering a career in tourism.
Linda WhitfieldVice-President of Communications and Stakeholder Engagement at Travel Manitoba
It’s clear from the results that we have a perception problem,” said Whitfield. “Both outside of and within the industry, tourism isn’t being seen as a pathway for career success.
[Tourism] is never boring,” Foidart said. “You're always learning something new, even ten years down the line. There's so much creativity involved, so much to learn, and so much to do, and I'm meeting new people almost monthly. There are so many moving components and partnerships, and that's what [I love most].