This Could Be You: Next Flight of the This Is Tourism Campaign Hits the Market
In our latest flight of the This Is Tourism campaign, we’re sharing insider stories of what working in tourism can look like. With a visual concept of “This could be you”, the series follows several roles in different sectors connected to tourism. The campaign reveals the excitement, flexibility and many possibilities of what the tourism industry can offer while allowing the viewer to imagine themselves or someone else in that role.
The latest flight of the campaign includes three videos, shot in vertical format for social media and explores “a day in the life” for each unique career path through the broader tourism industry. From travel counsellor at The Forks Visitor Information Centre to server at Le Croissant to Senior Catering Sales Executive at the Delta Winnipeg Hotel, there are so many opportunities to grow while working in tourism.
The campaign begins in February and runs until the end of March with print ads in French and English running in Winnipeg and rural newspapers, as well as digital and social ads featuring the videos. The industry website is also refreshed with new This Is Tourism content that links to job posting boards and tourism education opportunities.
Previous flights of the This Is Tourism campaign have included recruitment for the Hunt Fish sector which aimed to showcase some of the amazing opportunities like guiding at a fishing lodge, or understanding the depth and breadth of the industry overall.
We are already planning our next flight, which will be an awareness campaign. The video and print ads will highlight the incredible value tourism brings to Manitoba and the vastness of the industry. Tourism brings $1.89 billion dollars of visitor spending to the province each year–that’s over $5 million each day on average. In turn, that visitor spending contributes to $385 million a year in provincial tax which provides much needed resources like health care, roads and childhood education to communities in all corners of the province.
