New Investment in Tourism Will Benefit All Manitobans

Winnipeg, Manitoba, April 7, 2025 - While Manitobans and Canadians continue to look for ways to support local with their travel plans, Travel Manitoba has received an additional $4.5 million from the Manitoba government to boost the provincial economy and showcase Manitoba to Manitobans, the rest of Canada and the world.

“Tourism is a key part of what makes Manitoba such a dynamic place to live, work and visit,” said the Honourable Nellie Kennedy, Minister of Sport, Culture, Heritage and Tourism, speaking at an event to mark the start of National Tourism Week. “With this investment, our government recognizes the importance of tourism and the role it plays in the economic well-being of our province. Travel Manitoba has a track record of success in growing tourism in ways that benefit all Manitobans.”

“Investments in tourism are investments in Manitobans,” said Colin Ferguson, President and CEO of Travel Manitoba. “Manitoba is home to incredible heart-stirring tourism experiences that attract travellers from across the country and around the world. Whether you’re a local or a visitor, travel not only creates unforgettable memories but also supports businesses, jobs and investment in communities throughout Manitoba.”

Ferguson noted the additional investment will allow Travel Manitoba to be more competitive in promoting Manitoba in key markets encouraging Manitobans, Canadians and travellers from around the world to discover what makes Manitoba a world-class, demand-generating travel destination. Of those dollars, 10 per cent will be earmarked for Indigenous Tourism Manitoba.

“In just a few years, we have seen the number of Indigenous tourism businesses double,” said Holly Courchene, CEO of Indigenous Tourism Manitoba. “Manitoba is home to authentic and meaningful Indigenous experiences and this funding will help us support their growth and showcase them to the world.”

In Manitoba, the impact of tourism is felt across the province. In 2023, the province welcomed 10.4 million visitors who spent $1.82 billion dollars, contributing $373 million in provincial tax revenues. These tax dollars can be invested in things that benefit all Manitobans including infrastructure, healthcare and education. Tourism is responsible for over 25,000 jobs in Manitoba.

Kennedy presented Travel Manitoba and Indigenous Tourism Manitoba with an official proclamation to kick off National Tourism Week. “I encourage everyone to embrace the spirit of exploration and appreciation for our province’s incredible experiences. By supporting tourism businesses, experiences and attractions, we strengthen communities and build a stronger Manitoba,” Kennedy said.

Tourism success will be on full display this week when the achievements of Manitoba’s tourism industry take centre stage at the third annual Tourism Awards Winnipeg | Manitoba. Hosted on April 10 by Travel Manitoba and Tourism Winnipeg, this prestigious event recognizes outstanding contributions in promoting Winnipeg and Manitoba as must-visit destinations.

From May 27 to 30, Travel Manitoba and Tourism Winnipeg will welcome the world to Winnipeg for Rendez-vous Canada 2025, the nation’s premier travel trade show. This flagship event, held by Destination Canada and the Tourism Industry Association of Canada (TIAC), brings together international travel buyers with Canadian tourism businesses in a marketplace-style event.

“Hosting this event in Winnipeg reinforces Manitoba’s position as a world-class destination and underscores the province’s growing reputation as a leader in the tourism industry,” said Ferguson.

“Tourism benefits Manitobans beyond dollars and cents. Festivals, major events and local attractions provide spaces for residents to connect, celebrate and engage with their communities. Cultural experiences highlight Manitoba’s rich and diverse heritage while the province’s vast natural landscapes, wildlife and world class fishing give locals and visitors alike the opportunity to explore and appreciate its beauty,” said Kennedy.

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