Using AI as Your Assistant

Think of Artificial Intelligence (AI) as a co-pilot: it won’t replace your creativity or expertise, but it can save you time, spark new ideas and make everyday tasks easier. Whether you’re writing a blog post, brainstorming itineraries or answering visitor questions, AI can help you do more with less.

Using AI as your Assistant

Here are some simple, actionable ways to start:

Content Co-Creator

  • Draft blogs, itineraries, newsletters or social captions.
  • Refine tone and grammar, then edit to add your unique voice.

FAQ Builder

  • Generate lists of common traveller questions (e.g., “Best time to see polar bears in Churchill?”).
  • Use these to build website FAQs that help with SEO and AI discoverability.

Idea Generator

  • Brainstorm event names, themed packages or new product ideas.
  • Ask AI to suggest itineraries for different traveller types (families, adventure seekers, food lovers).
  • Weave together several ideas into a narrative or campaign.

Training Partner

  • Use AI’s voice features to roleplay as a visitor and practice answering tricky questions.
  • Try it as a quizmaster to train new staff on customer service scenarios.

Research Assistant

  • Summarize articles, reports or reviews.
  • Extract top insights from customer feedback to see patterns.

Office Assistant

  • Summarize meetings, record notes and create meeting minutes.
  • Create templates for meeting agendas, project briefs, video storyboards, etc.

Visual Storyteller

  • Explore AI tools that upscale or enhance photos and videos.
  • Create draft scripts or shot lists for social content.

Agent-Based Helpers

  • Experiment with “agents” — AI tools that can perform tasks independently, like scheduling posts, analyzing data or monitoring online reviews.
  • Start small: set up an AI agent to send you alerts when new reviews are posted.

Risks and Responsibilities

AI is powerful, but not perfect. It can provide inaccurate information, miss cultural nuances or reflect bias. Businesses must also be cautious about tone, brand control and the flood of low-quality AI content online. We encourage all tourism businesses to develop their own AI policies to guide how these technologies are used within their organizations. Clear standards around transparency, data protection and cultural sensitivity help ensure that AI supports, rather than replaces, human creativity, storytelling and connection. By leading with integrity and collaboration, Manitoba’s tourism industry can set the benchmark for responsible innovation.