This is Tourism

When you change how you look at tourism, you see it everywhere.

Tourism is a vast industry that touches every corner of our province, and it’s filled with people who are devoted to creating amazing experiences—whether it’s maintaining our parks or attractions, leading tours, running hotels, games, concerts, museums, restaurants—or anything in between. When we live so close to it, it’s hard to see it for what it is. But it really is tourism. And we all benefit.


This Is Tourism – And This Could Be You

Your dream job might be closer than you think. From greeting guests at lakeside cottages and resorts to leading group tours in the city, tourism is full of opportunities to explore, connect and level up your skills.

Tourism Workforce

Tourism creates jobs for Manitobans.

In Manitoba, tourism employs over 25,000 people, directly and indirectly, across a wide variety of roles, and in an industry made up of small and medium-sized businesses. It creates opportunities for young people, first-time workers and newcomers to Canada as well as opportunities to advance your career, fostering job growth in every region of the province. Whether your first job or your next career move, tourism is full of opportunities that can take you anywhere.

Featured Stories

How Suzanne Found a Home in the Tourism Industry

For Suzanne Lahr, working as an Event Coordinator for RBC Convention Centre Winnipeg means something new every day.

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How Sylvie Built a Career From a Creative Spark

Sylvie Foidart works with bilingual entrepreneurs and municipalities to develop tourism products and experiences that reflect the culture and heritage of Francophones and Métis in Manitoba.

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One Man’s Passion for Sharing His Culture Led Him to Return Home—and Stay.

Today, Wyatt co-owns Wapusk Adventures, leading dog sledding adventures and northern lights tours for visitors from all around the globe.

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A Classical Pianist Took a Part-Time Kitchen Job—and It Changed Her Entire Life.

Emily Butcher was studying classical piano, and like many other post-secondary students seeking part-time work, she found a job working in a kitchen. She never could have anticipated what happened next.

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Journey Into an Exciting New Career in Canada

For these three newcomers to the prairie city of Winnipeg, Manitoba, a career in tourism offered an exciting future full of enriching experiences and meaningful connections.

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Economic Impact

Tourism is big business.

It’s an economic multiplier, contributing $1.89 billion in visitor spending to Manitoba’s economy in 2024 alone. That spending generated $385 million in provincial tax revenue, funding initiatives that enrich our daily lives. That’s money that could be used to cover the cost of resurfacing highways from Winnipeg to Dauphin or fund Manitoba’s school nutrition program at its current level for the next 10 years!

Tourism gives back in ways that go beyond dollars and cents.

Because of tourism, the people who live here get to enjoy world-class attractions, vibrant festivals and unforgettable events right in their own backyard. The same experiences that draw visitors to Manitoba—whether it’s the northern lights in Churchill, the Winnipeg Folk Festival or our incredible museums and restaurants—are also here for us to enjoy. Tourism helps sustain these experiences, ensuring that Manitobans have access to the very best our province has to offer, year after year!

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Quality of Life

Tourism is more than jobs or numbers—it’s about wellbeing.

Tourism is a powerful force improving the quality of life for Manitobans! It provides opportunities to lead a healthy lifestyle, preserves and celebrates our cultural heritage, fosters pride for our communities and the province, highlights our growing culinary scene and encourages environmental appreciation through our parks, lakes and waterways.

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